Why Field Sales Matter More Than Ever

Why Outside Sales Teams Are More Important Than Ever

Here's an interesting fact: outside sales teams represent 52% of sellers, yet you wouldn't guess it from scanning through LinkedIn content. The conversation online is overwhelmingly centered around inside sales -selling strategies, apps designed for inside teams, and venture capital advice tailored specifically for SaaS companies targeting inside sales.

But the reality is that outside sales teams are not just prevalent -they're thriving and growing in effectiveness. Nearly every enterprise maintains a robust field sales team, a testament to the irreplaceable value of face-to-face customer interactions. As Jason M. Lemkin recently highlighted, personal engagement with customers has never been more critical.

The Tech Gap in Outside Sales

Despite their importance, outside sales teams are frequently stuck relying on outdated technology. Many field sellers still juggle basic tools from the early 2010s -often a combination of Apple Notes and the Salesforce Mobile App. This limits their ability to efficiently manage tasks and stay productive on the go.

The field sales tech stack has lagged significantly behind the solutions available to their inside sales counterparts, creating unnecessary friction in daily workflows.

Bridging the Technology Gap

We're excited to be addressing this gap by developing a next-generation platform designed explicitly for outside sales teams. For the first time, field sellers can complete essential tasks seamlessly across different platforms -all within a single, intuitive interface.

Imagine no longer needing to wait until you're back at your laptop to update CRM data, log notes, or follow up on customer interactions. By empowering field sellers with modern, mobile-first tools, teams become more responsive, productive, and effective.

Looking Ahead

As we approach 2025, mobility and immediate access to sales tools should no longer be optional - they should be standard. Enterprises recognizing the value of outside sales must also acknowledge the importance of equipping these teams with modern technology.

How does Myko help field sales teams?

With Myko field sales teams are finally able to use their CRM as a super power.

In Myko, sellers can do everything they can do in their CRM - from logging activities, to creating new contacts or closing opportunities.

A 30 second voice note can save 5-7 minutes per action.

Field sales teams are able to save and log significantly more information using a tool like Myko than ever before.

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